What We Do
Most founders and business owners discover what investors actually look for once they’re already in a process — whether that’s a capital raise or a sale. By then, it’s too late to fix what quietly erodes credibility: messy financials, unclear unit economics, customer concentration, owner dependency, and gaps that surface under scrutiny.
The ones who get the best outcomes prepare well ahead of the formal process. They build the operational and financial clarity that holds up under diligence, tell a coherent story about where the business is going, and enter any conversation with investors — whether a PE firm, a family office, a strategic buyer, or a venture capital investor — from a position of strength.
Odin Mimir works with two kinds of clients: lower middle market owners looking to build value in their business ahead of a potential transaction, and early-stage founders preparing for their first institutional raise. In both cases, the work is the same — build the diagnostics, sharpen the story, close the gap between what the business is worth today and what it could be worth to the right investor.
How We Help You Get There
Diagnose What’s Eroding Value
Identify the operational and financial gaps that reduce your multiple before an investor finds them first.
Build Buyer-Ready Financials
Clean up and structure your financial reporting so it holds up under scrutiny — and tells the right story.
Understand What Drives Value
Know the specific metrics and value drivers that matter most to investors in your industry, and where you stand today.
Craft a Compelling Story
Develop the narrative behind your numbers — strategy, moat, growth potential — that makes investors compete for your business.
Identify the Right Investors
Map the strategic buyers, PE firms, and family offices most likely to see full value in your business before a process begins.
Maintain a Position of Strength
Whether a transaction is months or years away, build the foundation that gives you leverage when it matters most.
Who We Serve
We work with founders and owners, investors, and advisors — and help connect them at the right moment.
Founders and Business Owners
You’ve built something valuable. We help you understand what it’s worth, fix what quietly erodes that value, and enter any process prepared.
Investors (e.g., PE Firms, Family Offices, Strategics)
We help you discover lower middle market businesses early — building relationships and streamlining diligence before a formal process begins.
Advisors (e.g., Accountants, Lawyers, Financial Planners)
We connect advisors with lower middle market owners and early-stage founders — to help them maximize value.